sighs matter.
Make your intelligence less artificial.
Tap into a decade of UX copywriting and content design experience to power your AI conversations.
Tap into a decade of UX copywriting and content design experience to power your AI conversations.
sighs matter.
FULL STACK ARCHITECTURE
conversational AI.
Most writers don’t engineer. Most engineers don’t write.
Turns out you don’t have to pick a side.
Deliver Real Information In Real Time
LLMs happily pump out misinformation with timeshare-pitch confidence. Grounding agents with real-time API connections, RAG databases, and custom data sources lets your users to get the information they need, right when they need it.
Trust A Team, Not A Hero
Deliver more accurate responses, better token efficiency, and parallel task execution with a crew of specialized agents that handle individual tasks with focused tools and prompts.
Sighs Matter
Left unchecked, LLMs continue to churn out dull, overcooked prose with all the charisma of a dry meatloaf. Natural rhythm flows from tiny adjustments: randomized continuers, tone that adapts, and pacing choices users feel but never notice.
Your Conversation, Your Rules
Build structured prompts that enforce schemas, shift dynamically with conversation state, and reliably control AI behavior.
CONVERSATIONAL AI CASE STUDY
Coverage Coach.
Coverage Coach offers auto policy shoppers a faster way to understand what coverage they need, what they can skip, and how to buy a smarter policy online with confidence.
- Powered by Gemini 2.5 Flash, React & Typescript
- Responsive 3-panel Architecture
- Visual Storyboard Synced with Conversation State
- Dynamic Prompt Shifting
- Structured JSON Output with Schema Enforcement
- Multi-turn State Management
- Chirp 3: HD Voice from Google
CONVERSATIONAL AI CASE STUDY
Patient Intake Agent.
The Patient Intake Agent guides patients through drug testing prep and paperwork. Patients arrive ready, admin work decreases, and clinic capacity increases.
- Powered by Gemini 2.5 Flash, React & Typescript
- Structured 8-Step Intake with Embedded Conversational Q&A
- Integrated Document AI, Calendar, Maps & QR Code Generation
- Visual Storyboard Synced with Conversation State
- Templated Architecture for Multiple Screening Use Cases
- Structured JSON Output with Schema Enforcement
- Chirp 3: HD Voice from Google
CONVERSATIONAL AI CASE STUDY
Washington State Ferries.
An ongoing experiential portfolio project for exploring Dialogflow CX rich content features, AI integrations and seagull management.
- Dialogflow CX & Playbooks
- Custom API Integrations
- Advanced Custom Python Functions
- Rich Content & Multi-Modal Output
- Seagull Feeding and Noise Management
- External LLM Integrations (Claude, Gemini)
- Generative Voice Response from Vertex AI
END-TO-END AI PRODUCT DESIGN AND DEVELOPMENT
Lumina Content Intelligence.
Lumina creates industry-specific learning scenarios and marketing content. Originally insurance-focused, now used across security, retail, and trades.
- Claude-Powered Content Engine for Consistent Brand Voice & Tone
- Dynamic Topic Selection & Scenario Generation
- Integrated Ideogram Image Generation API
- Stacked Prompt Architecture for Content Quality Control
- Multi-Format Social Media Output (Facebook, Instagram, LinkedIn)
- Scalable Framework Across Insurance, Security, Retail & Services
express.
Don’t have time for case studies?
You can check out a full range of UX copywriting samples here. Landing pages, sales closers, bios and more!
work.
Mike absolutely blew away my expectations from both a design perspective and the brilliance of his writing.”
dr. richard ojima
WORKCARE CLINICS OF WASHINGTON
B2B COPY + DESIGN
security simplified.
You speak tech. Your prospects don’t.
Break communication bottlenecks with transparent copy that communicates your offering to a wider audience.
END-TO-END AI PRODUCT DESIGN AND DEVELOPMENT
legacy builder.
Crafting a heartfelt obituary can feel overwhelming for those wrestling with loss, limited writing skills, or financial constraints.
What if there was a free service that could provide premium obituaries to everyone?
Mike has handled all my online business for seven years. He’s proactive, persistent and engaged with my company and he’s had me at the top of the front page of Google for as long as I can remember. He ad libs whatever I tell him I need, and he always comes back with something that just blows me away.
jahmar williams
greenlife electric
Ready to tango?
Let’s create great content for your brand, condensed and optimized for digital platforms.
Time to shine
Nail the first impression.
Say the right thing at the right time, every time. Deliver conversational content in an active voice—right from the start.
clutter cutter
Everything you need, nothing you don't.
Hit pain points and gift solutions. Eliminate fluff and generic jargon. 90% of internet content goes unread — for a reason.
snip the yellow tie
Heart sell over hard sell.
Cheese belongs on sandwiches, not websites. No cliches, zero gimmicks. Establish a human connection with genuine narratives that resonate and captivate.
COPY + DESIGN
adrenaline.
Transforming a text-heavy information portal into a high-octane visual sales pitch for chasing the most violent weather on the planet.
B2B COPY + DESIGN
emergency!
An upstart industrial and occupational medicine clinic needs a temporary, information packed website ready to go in 90 days.
Mike has an innate ability to understand my brand and how I want to express myself, and always produces incredibly thoughtful writing that perfectly captures my ideas. I can’t tell you how many times I’ve been asked “Who did your website?”
olivia williams
pilates studio owner
AD COPY + SOCIAL MEDIA
home stretch.
A California manufacturer of stunning backyard homes capitalizes on the versatility of their premium structures.
COPY + DESIGN
charged.
Greenlife Electric enjoys the fruits of their organic #1 Google Feature Box ranking, Google Review management program and service-first ideology.
brand reformer.
A prominent large city pilates instructor places her name on her new marquee studio.
COMING SOON
van life.
A vanlife start-up elevates outdoor adventures with a luxury hotel experience on wheels.
COMING SOON
educational.
Excerpts from an online course I created for insurance adjusters in the State of Texas.
COMING SOON
closers.
Custom sales messaging excerpts I use to nurture prospects and squash hesitations.
COMING SOON